Aiming Fluid Premium Coffee is imported from both Africa and South American. The beans are roasted in small batches every week in the great state of South Dakota. Aiming Fluid is coffee for sportsmen. Drink it on the way to the field, on the tailgate, or in the office. We think Aiming Fluid is hands down the best coffee you’ll ever taste, but one thing is for certain, it tastes better in the country!